Do you have a Corporate Social Responsibility Plan? Are you thinking about your footprint and impact on the environment? How is your business making societal impacts? Can you articulate all of this to employees and customers? The new world is wanting these answers and shifting mind share where they find them.
Corporate Social Responsibility (CSR) has been around awhile now, but the stakes are getting higher as customers and employees are demanding more from companies. There is also a massive opportunity for small and mid-market companies to become innovative and disruptive by leading with CSR.
We typically see CSR broken down into the buckets of Enviornmental, Ethical, Philanthropic, and Financial. However, the conversations are becoming broader and deeper to include topics such as: inclusive capitalism, shared value creation, corporate citizenship, circular economy, social enterprise, and social inclusion. The broader definition of Sustainable Development can also be used ("Meeting the needs of the present without compromising the ability of future generations to meet their own needs").
No matter how we frame it and across all these dimensions the key is to think big picture and long-term, understand direct and indirect impacts, and be sure not to make broad sweeps where one size fits all (and we lose context). When we do that and get alignment across employees, customers, and partners - big impacts happen. To companies and to our communities.
In the end social good and practicing ethical and sustainable business practices help companies connect with the public, employees, prospects and customers. By caring about people and the planet, which we all share — companies can differentiate themselves and stand out as leaders. When companies take leadership positions that resonate with the public, it ultimately leads to greater profitability.
We have studied and observed CSR in-depth. No matter the size of your business, you can make impacts, and we are here to help build and maintain game changing programs with you.
75% of employees said they wanted to work for an organization that makes a positive contribution to society (PWC 2021)
Provide new ideas and market innovation on what an impactful and beneficial CSR program would like. Build roadmaps and tie into business strategy & employee engagement.
Identifying, documenting, and designing processes, guidelines, projects, marketing, communication, education, and partnerships for your CSR program.
Building and implementing processes, policies, marketing material, communication templates, accountability tracking, and partnerships alliances for your CSR program.
Ensure operational efficiency and seamless rollout of solutions. Optimize programs with your team. Run quarterly or yearly health checks on your programs.
Training, educating, and mentoring your employees on the WIFM, along with company and societal impacts that can be obtained.
Managing your CSR program for you on a fixed monthly fee. Either short or long term basis to meet your business needs.