Business Strategy

As today's employees are looking for greater purpose to their work and consumers are directing their spend to companies doing good, it is imperative that companies of all sizes have a well-articulated vision and plan that identifies a greater purpose.  We love companies thinking in terms of a Big Hairy Audacious Goal (BHAG), but that goal needs to include a greater purpose to make the world a better place.

Employees need to understand what the BHAG and the greater purpose is.  They need to know how the company will measure their progress and how their daily work contributes to the mission.  Consumers will want to see and feel the commitments and impacts a company is making towards the greater good.  All of this requires a vision that is front and center that everyone can rally behind, and a plan that can be executed on.

Once a company begins demonstrating social good and practicing ethical and sustainable business practices they will better connect with employees, prospects, customers, and their communities. By caring about people and the planet, which we all share — companies can differentiate themselves and stand out as leaders.  When companies take leadership positions that resonate with the public, it ultimately leads to greater profitability.  But this does not happen by chance, it needs a vision and a plan!

We can help guide you through all aspects of this journey to become a Purpose Driven Company!