Does your company have a well-articulated vision? Does that vision serve a greater purpose? Can everyone explain that vision? Does the vision have a plan with depth and meaning? Do employees know how they fit in and can turn that vision into reality? Companies need a greater purpose and a plan to get there!
As today's employees are looking for greater purpose to their work and consumers are directing their spend to companies doing good, it is imperative that companies of all sizes have a well-articulated vision and plan that identifies a greater purpose. We love companies thinking in terms of a Big Hairy Audacious Goal (BHAG), but that goal needs to include a greater purpose to make the world a better place.
Employees need to understand what the BHAG and the greater purpose is. They need to know how the company will measure their progress and how their daily work contributes to the mission. Consumers will want to see and feel the commitments and impacts a company is making towards the greater good. All of this requires a vision that is front and center that everyone can rally behind, and a plan that can be executed on.
Once a company begins demonstrating social good and practicing ethical and sustainable business practices they will better connect with employees, prospects, customers, and their communities. By caring about people and the planet, which we all share — companies can differentiate themselves and stand out as leaders. When companies take leadership positions that resonate with the public, it ultimately leads to greater profitability. But this does not happen by chance, it needs a vision and a plan!
We can help guide you through all aspects of this journey to become a Purpose Driven Company!
Only 22% of employees feel that leaders have a clear direction for the organization (Gallup 2022)
Provide new ideas and market innovation on what a Purpose Driven Business Strategy is and can be for your business. Advise, assess, and build roadmaps for that strategy.
Identifying, documenting, and designing corporate and departmental mission statements and hierarchies of goals and metrics to achieve those visions.
Building and implementing processes, technologies, policies, metric tracking and sharing, and communication solutions.
Ensure operational efficiency and seamless rollout of solutions. Optimize solutions with your team. Run quarterly or yearly health checks on your solutions.
Training, educating, and mentoring your employees on what your Purpose Driven aspirations are and what implications it has on day-to-day life.
Managing any or all operational processes for you on a fixed monthly fee. Either short or long term basis to meet your business needs.